14 modules · free

Free Video Creator Masterclass.

From camera basics to publishing strategy. Open, read, learn at your own pace. No signup.

The full curriculum

Fourteen self-contained modules. Read in order or jump to what you need.

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Complete Curriculum

Master video creation across four phases: Foundations, Production, Distribution, and Business. Each module builds on the last.

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Phase 1: Foundations

Phase 1

Camera Fundamentals

Resolution, frame rate, exposure, focus, sensor basics. The technical foundation everything else builds on.

Duration 3 Hours
Sections 8
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Phase 1

Composition & Framing

Rule of thirds, leading lines, headroom, depth, camera movement. How to make every frame intentional.

Duration 2.5 Hours
Sections 7
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Phase 1

Lighting Mastery

Natural light, three-point setup, colour temperature, DIY diffusion, budget to pro gear progression.

Duration 3.5 Hours
Sections 9
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Phase 1

Audio Production

Microphone types, recording technique, room acoustics, monitoring, field recording. The skill most creators neglect.

Duration 2.5 Hours
Sections 7
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Phase 2: Production

Phase 2

Video Editing Fundamentals

Timeline editing, cutting technique, transitions, pacing, keyboard shortcuts, workflow organisation.

Duration 4 Hours
Sections 10
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Phase 2

Colour Correction & Grading

White balance, exposure correction, colour wheels, LUTs, creating a cinematic look with free tools.

Duration 3 Hours
Sections 8
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Phase 2

Storytelling & Narrative

Story structure, hooks, pacing, emotional arcs, scripting vs improvisation. Why story beats production value.

Duration 3.5 Hours
Sections 8
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Phase 2

Screen Recording & Remote Production

Professional screen capture, webcam setup, remote collaboration, presentation recording.

Duration 2 Hours
Sections 6
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Phase 3: Distribution

Phase 3

Platform Strategy

YouTube, TikTok, Instagram, LinkedIn. Algorithm mechanics, content formats, and where to focus your energy.

Duration 3 Hours
Sections 8
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Phase 3

Video SEO & Discovery

Search optimisation, thumbnails, titles, descriptions, tags, chapters. Getting found organically.

Duration 2.5 Hours
Sections 7
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Phase 3

Short-Form Video Mastery

Reels, Shorts, TikTok. Hooks, pacing, trends, repurposing long-form content into short-form.

Duration 2.5 Hours
Sections 7
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Phase 4: Business

Phase 4

AI & The Future of Video

Text-to-video, AI editing, auto-captioning, voice cloning, upscaling. What works today and what's coming.

Duration 3 Hours
Sections 8
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Phase 4

Monetisation & Revenue

Ad revenue, sponsorships, affiliate marketing, digital products, courses, client work. Building income streams.

Duration 3.5 Hours
Sections 9
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Phase 4

Building a Video Business

Freelance pricing, client acquisition, portfolio building, scaling from solo to agency. The business of video.

Duration 3 Hours
Sections 8
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What You'll Learn

Shoot professional-quality video with any camera, including your phone

Master lighting, audio, and composition -- the three pillars of production quality

Edit efficiently with professional techniques and free tools

Understand platform algorithms and optimise for discovery

Create both long-form and short-form content that performs

Use AI video tools effectively without losing your creative voice

Build multiple revenue streams from your video skills

Launch and grow a video production business or personal brand

Who This Is For

Content Creators

  • YouTube creators looking to improve production quality and grow faster
  • Streamers and podcasters wanting to upgrade to professional video
  • Social media managers tasked with video content creation
  • Freelance creators seeking to scale and diversify income streams
  • Aspiring creators with no experience who want a structured learning path

Business Owners

  • B2B founders who need to communicate their value through video
  • Coaches and consultants ready to build a video-based business
  • Marketing managers responsible for video content strategy
  • E-commerce owners looking to add video to their marketing mix
  • Service providers (coaches, consultants, agencies) who want to use video for client acquisition

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